1 in 2020 with a six-figure equivalent album unit debut, and Drip or Drown 2 started at No. Jason Lipshutz: His personality isn’t as outlandish as his hip-hop cohorts, and his come-up narrative isn’t as crystallized, but Gunna is sneakily a big deal, particularly as an album artist. And the anticipation for the Drake-assisted “P power” (lesson here is never underestimate the power of “P”) also helped push the album, since it materialized a few days after the project did. That level of infiltration into not just hip-hop culture but popular culture brought heightened attention toward Gunna and this album. Heran Mamo: Certainly his trend-setting abilities, as “Pushin P” ignited emoji-riddled “P” Twitter memes, explanatory articles, beef between Gunna and Freddie Gibbs and the final word after Young Thug was kicked off a private jet by a pilot named Alex (he’s definitely not “P”) – some of which came before the album itself. The album cover art is also immaculate, and I feel like people just get a kick out of Gunna in general and for his over-the-top drip, so new music is just icing on the cake. He also teased “P” on Twitter in the week leading up to the album, and since Gunna’s not super vocal on Twitter, fans knew something was coming. 1.Ĭydney Lee: DS4Ever is a continuation of Gunna’s early Drip Season series, so that alone is an excitement factor.

I also think a combination of viral moments during the rollout - including his and Young Thug’s encounter with the racist pilot, the explosion of “Pushin’ P,” and the 16th letter in the alphabet becoming a culture-setting phenomenon - elevated Gunna’s chances of landing at No. 1 album Wunna and DS4Ever becoming his fourth top 10 effort.

The brother is an elite streamer and a formidable rap contender, proven by his 2020 Billboard 200 No.

Holding out the Drake collab “P Power” (which then leaked online) also appears to have worked to the set’s advantage, since it created extra interest around the album, and then drove further streams when it was included on the DRIP SEASON 4EVER reissue late on Thursday, near the very end of the tracking week.Ĭarl Lamarre: For us to consider Gunna an underdog is “P,” respectfully. Focusing solely on the Gunna side of it, what about DS4Ever and its rollout allowed him to pull off the feat?Īndrew Unterberger: People really like Gunna! And it seems like buzz was on his side this time, particularly with “Pushin P” taking over the Internet and driving interest towards the project. Few would have predicted Gunna’s DS4Ever to emerge victorious in this week’s Billboard 200 race against a new album from a crossover heavy-hitter like The Weeknd.

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